Aswanth A, visible designer
| Photograph Credit score: Particular Association

Aswanth A’s reference to the Worldwide Movie Competition of Kerala (IFFK) organised in Thiruvananthapuram, goes past a cinephile’s love for films. It was in 2017 when he moved to town to pursue a bachelor’s diploma in effective arts on the School of Superb Arts. As somebody who believes that he had spent his total life proscribing himself, Aswanth’s alternative was pushed by his want to discover the world past his house in Kannur. For somebody who thought-about films to be “only a type of leisure”, IFFK was a factor of magnificence and a pleasure he cherishes.

“It was one thing emotional for me. I didn’t know a lot concerning the IFFK and I additionally didn’t watch many films both. To me, IFFK was a cultural area the place like-minded folks got here collectively and there was a magnificence in that. On daily basis, there can be new films, new folks to satisfy, new concepts in films, tradition and method with which they have been made,” he says. 

Aswanth, now 26, is a visible designer and the brains behind the brand for the twenty ninth version of the IFFK set to happen within the second week of December in Thiruvananthapuram. The pageant, which spans eight days, has chosen “Intersectionality” because the central theme for its brand and model identification idea this yr. 

Brand of the twenty ninth version of the Worldwide Movie Competition of Kerala (IFFK)

“There are a lot of elements that resolve an individual’s place in society like faith, caste, gender, race and so forth. Thus, totally different layers, when mixed, decide whether or not they’re privileged or oppressed in society. The identical goes for films, you can not simply have a look at them in a technique,” explains Aswanth.

After having labored as a designer with totally different companies in Bengaluru and Delhi, Aswanth is at the moment pursuing a grasp’s diploma in effective arts from RLV School of Music and Superb Arts, Kochi.  

Aswanth has designed the brand for the twenty seventh version of the IFFK.  Earlier this yr, he designed the logos for the Girls’s Worldwide Movie Competition held in Kochi and the second version of the Happiness Worldwide Competition held in Kannur. He additionally designed the brand for the fifteenth version of the Worldwide Documentary and Brief Movie Competition held in Thiruvananthapuram final yr.   

Brand of the 2024 Girls’s Worldwide Movie Competition designed by Aswanth

Aswanth credit his repeated appearances at movie festivals for his fashion combining design and artwork. He believes that he has extra concepts to speak on a deeper degree which individuals would flip their eyes to at a big platform just like the IFFK. He provides that extra conversations ought to happen on how one can make the world a greater, handy place by design.  

“A design’s worth shouldn’t be merely industrial; it has the ability to carry a change in society. For instance, the adjustments we carry within the textbooks for college kids in Kerala — the visuals to be included in it, how their school rooms ought to appear to be, even how they need to sit. The adjustments these selections can carry is large,” says Aswanth. 

He provides, “Design tradition in India shouldn’t be mentioned a lot. It deserves worth as artwork does.” Expressing the will to start out a design group within the nation, Aswanth says a group is crucial to make use of design as a software for social and political change. “At the moment, design communities are principally equated with architects… Regardless of India being forward and various in artwork, tradition and structure, there may be little or no dialogue on design and even these discussions are very latest in Kerala as nicely,” he provides. 

All About My Window, an illustration collection by Aswanth
| Photograph Credit score:
Particular Association

Aswanth, who considers Austrian graphic artist Stefan Sagmeister and American graphic designer David Carson as his inspirations, factors out how issues are engineered in our nation however not designed.

Transferring ahead, Aswanth says he desires to design extra works with a common enchantment desirous to make the world a greater place.