Alphabet’s Google is testing exhibiting test marks subsequent to sure firms on its search outcomes, an organization spokesperson stated on Friday, in a transfer geared toward serving to customers determine verified sources and keep away from faux web sites.

Fraudulent web sites impersonating official companies or companies may creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and doubtlessly harming the model.

“We frequently experiment with options that assist consumers determine reliable companies on-line, and we’re at present operating a small experiment exhibiting checkmarks subsequent to sure companies on Google,” the spokesperson stated.

Google already makes use of automated programs to determine pages with “scammy” or fraudulent content material and stop them from exhibiting up within the search outcomes.

The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official website hyperlinks for firms together with Microsoft, Meta and Apple on search outcomes.

Just some customers had been capable of see the characteristic, the Verge stated, indicating Google has not rolled out the check extensively but.

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