Starbucks Corp. new Chief Government Officer Brian Niccol is searching for to finish the mosh pit that kinds at shops when friends pile in to retrieve their to-go orders.

Proper now, “it is a free for all,” Niccol mentioned in an interview Wednesday. “It is first-in, first-out sort of factor.”

Niccol’s answer is to make use of an algorithm that tells employees the order by which to make drinks and that extra precisely informs prospects when their drinks will probably be prepared. He additionally desires to maneuver the pickup level for digital orders away from the ordering counter.

The brand new CEO on Wednesday held his inaugural earnings name after taking the corporate’s helm final month, providing extra particulars on his plan to stoke progress after three straight quarters of same-store gross sales declines. A key a part of his imaginative and prescient is making Starbucks welcoming once more, whether or not prospects dine in or get takeout.

Niccol mentioned Starbucks will preserve its cell order and drive-thru choices, however he thinks a greater ambiance might entice prospects to linger. “I hope persons are additionally questioning like, ‘man, if I’ve bought the second, I feel I would fairly go into the shop.”

Niccol has additionally vowed to simplify the menu, together with by providing fewer however higher meals choices. He is conscious that nixing some drinks or snacks may upset some prospects, however he is betting they’re going to be happier in the long run due to the enhancements he is planning to introduce.

“I would fairly take the warmth, as a result of what which means is individuals care,” Niccol mentioned. “The issues that persons are detached about, they simply sort of stroll by. I am pleased to say we’re not a model that folks simply stroll by.”

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