Snap Inc. is planning to introduce a “Easy” Snapchat app subsequent yr, the corporate CEO introduced on the quarterly buyers name on Tuesday. The corporate revealed that it added 37 million customers each day energetic customers globally within the third quarter (Q3) of 2024, taking the full to 443 million. In the meantime, the fifth-generation Snapchat Spectacles, which have been unveiled on the firm’s annual summit final month, will now be accessible in additional international locations, it’s confirmed.

New Snapchat App and Growth of Spectacles Availability

Snapchat announced the monetary outcomes for Q3 2024, highlighting a 15 % improve within the quarterly income year-over-year (YoY) to $1.3 billion (roughly Rs. 11, 544 Crore), regardless of the corporate reporting a web lack of $153 million (roughly Rs. 15.3 Crore). The whole time spent watching content material on Snapchat elevated 5 % YoY, with a billion Snaps being shared by its customers each month within the quarter.

Constructing upon its current successes, CEO Evan Spiegel introduced {that a} new “easy” Snapchat app might be launched within the first quarter of 2025. It’s at the moment in testing with over 10 million customers concerned in additional than 12 markets. The corporate additionally has plans to roll it out in increased monetisation markets over the course of the following quarter.

Upon launch, the app will goal new and fewer engaged customers — an space the place the corporate is reported to have seen the largest will increase in content material engagement. Snapchat says its app has turn into complicated with the addition of recent improvements. That is the place the straightforward Snapchat app would are available in. It’s meant to ship a less complicated and unified expertise for basic items like watching tales or watching Highlight.

Snapchat additionally confirmed that Spectacles — the augmented actuality (AR) glasses that it debuted on the Snap Accomplice Summit 2024 in September — might be expanded to extra markets outdoors of the US. It’ll quickly be accessible in Austria, France, Germany, Italy, Netherlands, and Spain.