Final yr, Prime Minister Rishi Sunak stated in a speech that he was proud to be Britain’s first prime minister of Asian heritage, however “even prouder that it’s simply not a giant deal.”

On Friday, Mr. Sunak stated he was “damage” and “offended” after a person campaigning on behalf of Reform U.Ok., an anti-immigration occasion, was recorded on video utilizing a racist slur to explain him. The identical man additionally referred to as for migrants for use as goal observe.

The feedback appeared in an exposé by Channel 4 Information, during which an undercover investigator secretly filmed Reform campaigners in Clacton, a seaside space north east of London. The occasion’s chief, the veteran political disrupter Nigel Farage, hopes to win his first parliamentary seat there.

The investigation, broadcast on Thursday evening, raised uncomfortable questions on Reform, which has shaken up the country’s general election campaign ever since Mr. Farage reversed an earlier choice to not stand for Parliament.

Within the weeks since, the rebel occasion has risen within the polls, at one level threatening to overhaul Mr. Sunak’s Conservatives because the second-most-popular occasion, earlier than just lately falling again. Nevertheless it has additionally come below fierce criticism after various its candidates have been discovered to have made incendiary statements.

Mr. Farage initially stated he was “dismayed” by the feedback broadcast within the Channel 4 Information investigation, including, “Among the language used was reprehensible.”

However on Friday, after it emerged that the person on the middle of the furor, Andrew Parker, was a part-time actor, Mr. Farage claimed that his occasion had been the sufferer of “a complete setup,” an allegation that Channel 4 Information strongly rejected.

The investigation additionally recorded homophobic feedback being made by George Jones, an activist carefully linked to Reform U.Ok.

Mr. Jones, an aide who has additionally labored for 2 different events previously led by Mr. Farage, was heard describing a Pleasure emblem on a police automotive as a “degenerate flag” including that, ought to Reform U.Ok. kind a future authorities, “our law enforcement officials can be paramilitaries,” and suggesting that the occasion ought to “deliver again the noose.”

The feedback broadcast within the TV expose prompted anger from lawmakers throughout the political spectrum. The strongest condemnation, nonetheless, was for Mr. Parker, who described Islam as “probably the most disgusting cult out,” prompt military recruits ought to perform “goal observe” by capturing at migrants arriving on the British shoreline and used a racial slur to explain the prime minister.

On Friday, Mr. Sunak instructed broadcasters that “it hurts and it makes me offended” that his two daughters “should see and listen to Reform individuals who campaigned for Nigel Farage” utilizing such offensive language directed at their father.

The prime minister repeated the slur himself as he criticized it, saying: “I don’t repeat these phrases flippantly. I accomplish that intentionally as a result of that is too essential to not name out clearly for what it’s.”

Mr. Farage has inquiries to reply, Mr. Sunak added, saying that such corrosive and divisive conduct “tells you one thing in regards to the tradition throughout the Reform occasion.”

In a press release to Channel 4 Information, Mr. Parker stated that “neither Nigel Farage personally or the Reform Get together are conscious of my private views on immigration,” including that he would “wish to apologize profusely to Nigel Farage and the Reform Get together if my private views have mirrored badly on them and introduced them into disrepute as this was not my intention.”

Channel 4 Information stated in a press release that it “didn’t pay the Reform U.Ok. canvasser or anybody else on this report. Mr. Parker was not identified to Channel 4 Information and was filmed covertly by way of the undercover operation.”

The broadcaster added, “We strongly stand by our rigorous and duly neutral journalism which speaks for itself.”

The TV exposé is the second vital setback for Mr. Farage, who surprised the Conservative Get together when he unexpectedly introduced this month that he would take over the management of Reform and run within the common election.

Whereas Reform is unlikely to win many seats below a British electoral system that favors the 2 largest events, it might poach sufficient votes from the Tories to wreck their possibilities in a major variety of seats, compounding their woes in an election that polls predict they are going to lose.

Till just lately, the Conservatives had been reluctant to criticize Mr. Farage and his occasion straight, partly as a result of they hope to woo some voters who sympathize with Reform.

However even earlier than the most recent outcry, Reform’s surge within the polls appeared to have slipped again considerably after Mr. Farage stated in a TV interview that the West had provoked the invasion of Ukraine by Russia’s president, Vladimir V. Putin. That isn’t a well-liked place in Britain, the place assist for the Ukrainian authorities stays robust and there may be little affection for Mr. Putin.

Some Reform election candidates had already come below scrutiny for previous feedback, with one saying that Britain ought to have remained neutral in the fight against the Nazis, and one other utilizing antisemitic tropes and claiming that Jewish teams have been “agitating for the mass import into England of Muslims.”

The occasion has blamed a few of its issues on rising pains and has threatened to take legal action against a private company it paid to vet candidates.