Morgan Stanley is introducing a brand new portfolio for traders tied to essentially the most distinguished sports activities leagues.

The funding financial institution’s wealth administration division on Thursday introduced the launch of what it’s calling Parametric Customized Core Sports activities League technique. The portfolio, geared toward excessive internet value sports activities followers, will permit them to spend money on a curated index of corporations with sturdy sponsorship, media and commercial ties to essentially the most distinguished sports activities leagues.

There’s a $250,000 funding minimal to take part.

Sports activities have confirmed to be a pretty and rising asset class as valuations have skyrocketed over the previous decade. That has left those that are nonetheless on the sidelines desirous to get in. However for many Individuals, proudly owning a professional sports activities crew is financially properly out of attain. Morgan Stanley is hoping to vary that.

The thought for the brand new providing first took place when a Morgan Stanley shopper requested the financial institution to design a portfolio made up of the businesses that help a particular sport.

“We noticed that there was an even bigger alternative to do one thing right here,” stated Sandra Richards, managing director and head of Morgan Stanley’s International Sports activities and Leisure Division. “This one particular person represents many, and multiples of many who wish to spend money on sports activities as a fan seeking to get engaged.”

The portfolio’s holdings are chosen from large-cap U.S. equities and can encompass between 250 and 400 securities from corporations that you could be see on the sidelines, within the tickers or among the many advertisers of main sporting occasions.

Morgan Stanley says the portfolio will mimic the danger traits of the S&P 500.

The financial institution, which has $516 billion of property beneath administration, will faucet into Nielsen Sports activities as its knowledge supply to trace the exercise, spending and visibility of the businesses with publicity to skilled sports activities leagues.

“We see the demand from our shoppers which might be asking about methods to spend money on sports activities,” stated Richards. “And it should proceed.”