The NFL group that has received three of the final 5 Tremendous Bowls is price lower than the organizations with the 2 longest playoff droughts within the league.

The Kansas City Chiefs, the NFL’s present dynasty, are solely the 18th most beneficial group within the league at $6.07 billion, in response to CNBC’s Official 2024 NFL Team Valuations.

That places the franchise nicely under the $7.35 billion New York Jets, who haven’t made the playoffs because the 2010 season, and some slots behind the $6.2 billion Denver Broncos, who haven’t performed within the postseason because the 2015 season and are 1-9 towards the Chiefs since 2019. 

However making the playoffs, and even dominating them, would not generate as a lot value-driving income for a group as you would possibly count on.

The majority of a group’s income in a given season comes from the ballooning media rights charges that the NFL expenses for its video games. For the 2023 season, every group took in a mean of greater than $350 million from the league in media rights charges, nicely over half of annual income for almost all of NFL groups, in response to CNBC’s reporting and knowledge evaluation. The Chiefs tallied $590 million in income final season.

Moreover, many of the income from postseason ticket gross sales goes to the league to cowl bills. The house group receives a stipend, however internet hosting playoff video games, which the Chiefs have carried out 10 occasions within the final 5 years, doesn’t do a lot for the ticket gross sales {that a} group really pockets. Distinction that with leagues just like the NBA and NHL, the place golf equipment obtain a a lot greater minimize of playoff ticket income.

Stadium possession and working rights are additionally a profitable income for NFL groups. Dallas Cowboys proprietor Jerry Jones created the blueprint for reeling in large sums not shared with the remainder of the league, and an important a part of that comes from sponsorship offers and non-football occasions at AT&T Stadium, which Jones has the operating rights to.

The Chiefs cannot observe that playbook, at the least for now. The group is a tenant of Arrowhead Stadium and pays hire to the Jackson County Sports activities Complicated Authority. Which means the Lamar Hunt family-owned Chiefs cannot capitalize on non-football income just like the Cowboys and the Los Angeles Rams do. 

On high of that, Arrowhead Stadium is greater than 50 years previous, so it doesn’t have the expansive sponsorship and promoting alternatives that newer venues just like the Las Vegas Raiders’ Allegiant Stadium and Los Angeles Rams’ SoFi Stadium provide.

Chiefs possession had deliberate to revamp Arrowhead Stadium. However earlier this 12 months, Jackson County voters rejected the proposed gross sales tax extension that will have been used to finance the renovation. 

Chiefs leaders have set a deadline for the tip of 2024 to resolve what to do when the group’s leasing settlement with the Jackson County Sports activities Complicated Authority expires in 2031. 

Even so, postseason appearances and success can nonetheless enhance a group’s funds — simply not essentially within the 12 months of a given playoff run. 

A lot of components drive ticket gross sales, however having a greater file is one approach to enhance costs. The Chiefs’ common ticket value was $131.81 for a sport within the 2023 season, nicely above the $120.94 league common, in response to Statista. 

Perennial playoff groups will also be extra engaging to sponsors as a result of they’ll nearly assure that hundreds of extra individuals will likely be of their stadiums yearly. 

The Chiefs performed within the first NFL sport of the season Thursday, defeating the Baltimore Ravens 27-20.