London:

Google on Thursday defeated a trademark lawsuit introduced by a British quick movie firm over YouTube’s quick video platform Shorts, with London’s Excessive Courtroom ruling there was no threat of confusion for shoppers.

Shorts Worldwide, which runs a tv channel dedicated to quick movies, sued the tech large final yr, accusing Google of infringing its trademark over the phrase “shorts”.

Google-owned YouTube had launched Shorts, that includes minute-long movies, in late 2020 because it struggled to compete with TikTok.

Google’s lawyer Lindsay Lane argued in courtroom paperwork at a trial earlier this month that it was “abundantly clear” that the Shorts platform got here from YouTube, not Shorts Worldwide.

Choose Michael Tappin stated in a written ruling that none of Google’s makes use of of the phrase “shorts” would result in any chance of confusion as to the origin of the platform.

He additionally stated that Google and YouTube’s use of the phrase “won’t trigger harm to the distinctive character or reputation of (Shorts Worldwide’s) commerce marks” and dismissed the lawsuit.

Google and Shorts Worldwide didn’t instantly reply to a request for remark.

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