Ferrari CEO Benedetto Vigna on EV demand and the 'emotion' of the supercars

Ferrari’s all-electric mannequin will not be launched for over a yr, however early assessments show it has all of the driving traits and emotion of a real Ferrari, in keeping with Ferrari CEO Benedetto Vigna.

“The ultimate decide would be the shopper,” Vigna informed CNBC throughout the opening of the corporate’s new E-Constructing in Maranello, Italy. “Extra folks have began to drive our electrical Ferrari, they usually have an excellent feeling. The driving traits are there.”

Vigna stated the defining attribute of a Ferrari is the emotional expertise. Having pushed the all-electric Ferrari himself, he stated, “I had this type of emotion.”

Ferrari’s plan to construct an electrical mannequin marks a daring and costly wager for a corporation famed for its roaring, highly effective combustion engines. Little is understood concerning the electrical mannequin, since it isn’t scheduled for launch till the fourth quarter of 2025. But the notion of an electrical Prancing Horse has already set off a vigorous debate within the auto neighborhood and amongst rich automotive collectors.

A lot of the controversy is centered round engine sound. Ferrari powertrains are prized for his or her symphony of roars, rumbles, pops and high-pitched whines. Electrical motors are largely silent.

Vigna stated Ferrari’s energy acoustics will all the time be “genuine,” which means the corporate will not attempt to recreate the sound of a combustion engine by faux audio applications. He hinted, nonetheless, that it may amplify or higher showcase the pure sound of an electrical motor.

“The electrical engine isn’t silent,” he stated. “There’s a method to let it play in a novel manner.”

Vigna added that engine sound is just one a part of the emotional expertise of driving.

“You work together with eyes, with ears, along with your full physique,” he stated. “If you’re speaking concerning the Ferrari expertise, the driving traits in a automotive, you are speaking about having a novel emotion while you’re within the automotive. As a result of it is about linear acceleration, lateral acceleration, braking expertise, gearbox change. So there are various dimensions, not simply the sound.”

Vigna declined to provide projections for the worth or total gross sales of the all-electric Ferrari. He stated Ferrari will proceed providing prospects the selection of inside combustion engines and hybrids alongside the electrical mannequin. Ferrari, he stated, will proceed to be “know-how impartial,” which means it would depart it to purchasers to decide on their powertrain.

An in-progress Ferrari on the supercar maker’s E-Constructing in Maranello, Italy.

Crystal Lau | CNBC

With the brand new E-Constructing, which spans over 400,000 sq. ft and value over 200 million euros to construct, Ferrari will for the primary time be capable to produce vehicles with any of the three powertrains (combustion, hybrid and electrical) in the identical manufacturing facility, with extra effectivity and suppleness.

“The selection is within the palms of the shopper,” Vigna stated.

The CEO stated whereas he expects some prospects won’t ever purchase an electrical Ferrari, others will make the change and a few drivers will solely “turn out to be a part of the Ferrari household” if they will purchase electrical.

With the brand new E-building, Ferrari can transfer to match the market.

Ferrari produced fewer than 14,000 vehicles final yr, and demand stays so sturdy that wait occasions for some fashions are as much as three years. Vigna stated the brand new E-Constructing will enable the supercar maker to increase manufacturing, however he declined to supply particular targets.

“Ready is a part of the expertise” of proudly owning a Ferrari, Vigna stated.



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