Amazon stated Thursday it plans to host an election evening particular anchored by Brian Williams, marking the corporate’s first foray into reside information protection.

The one-night particular will present election outcomes and evaluation on Prime Video beginning at 5 p.m. ET on Nov. 5, the corporate stated. Amazon emphasised will probably be a “non-partisan presentation” pulling data from quite a lot of third-party information sources.

Williams will lead the particular and interview analysts throughout the political spectrum. Viewers won’t be required to have a Prime subscription to entry the stream.

“After 41 years within the enterprise — from native information to community reveals to cable information — this seems like the subsequent huge factor,” Williams, who left NBC Information in 2021 after a 28-year run, stated in a release. “And the worldwide market of Amazon is a pure dwelling for this first-of-its-kind enterprise.”

Amazon has been more and more transferring into reside sports activities programming on its Prime Video streaming service as a solution to increase subscriptions and drive extra income to its lucrative advertising business. In July, Amazon signed an 11-year rights deal to hold NBA video games beginning with the 2025-26 season. Amazon additionally streams “Thursday Night time Soccer” video games and has the rights to stream some NHL video games.

Now the corporate is angling to place itself as a “rising dwelling for information viewers.” It provides streaming information channels on Prime Video, together with reside content material from ABC Information Stay, CNN Headlines, LiveNOW from FOX and NBC Information Now.

Disclosure: NBC and CNBC are divisions of NBCUniversal.