Amazon Prime Video will begin to present advertisements to subscribers in India beginning in 2025, in line with the corporate. Ads on Prime Video had been beforehand launched in Australia, Canada, Mexico, the UK, the US, and some European nations, and Amazon Prime members in India will quickly see advertisements whereas watching content material on the e-commerce large’s streaming platform. Clients who don’t need to see advertisements should buy a costlier subscription that shall be launched sooner or later.

Amazon Prime Video to Introduce Advertisements in India Beginning in 2025

In a latest update posted to its web site, Amazon mentioned that it could introduce “restricted” advertisements on Prime Video in India beginning in 2025. The corporate mentioned that ads will let it put money into content material for the video streaming platform and “hold rising that funding over an extended time frame”. These advertisements shall be proven when customers are watching Prime Video reveals and flicks.

The corporate claims that Prime Video will present “meaningfully fewer advertisements than linear TV and different streaming suppliers”. In India, streaming suppliers like Netflix and Disney+ Hotstar supply ad-supported and costlier ad-free plans. Amazon additionally provides clients a Prime Lite subscription that provides entry to Prime Video content material at 720p decision with advertisements.

Clients who do not need to see any advertisements whereas watching content material should go for a brand new ad-free subscription possibility for Prime Video, which might arrive as an add-on to the annual Amazon Prime membership charge that’s priced at Rs. 1,499 and contains entry to Prime Video. The corporate says this value is not going to change in 2025, and it’ll reveal the price of the brand new ad-free subscription plan sooner or later.

Whereas there is no phrase on when advertisements shall be launched on Prime Video in India subsequent yr, Amazon says that it’ll inform Prime members “a number of weeks” prematurely, together with particulars of the upcoming ad-free subscription and the way to join it. The change will have an effect on Amazon Prime members, whereas Prime Lite subscribers, who already see advertisements on the streaming service is not going to be impacted.