5 months into his tenure as CEO of Unity Software, Matt Bromberg is overseeing his first huge product launch as he tries to push the corporate previous an prolonged stretch of challenges.

On Friday, the online game software program firm introduced the sixth model of its flagship product, Unity Engine, a set of instruments builders can use to provide video games throughout quite a few units, together with iPhones and Android telephones.

Unity 6 is emphasizing stability, predictable updates and the power to assist a whole bunch of gamers in the identical digital world on the similar time, Bromberg instructed CNBC. The corporate is searching for to rebound from a darkish interval that is included layoffs, important losses, a troubled relationship with many purchasers and a shakeup on the prime.

“With the discharge of Unity 6, we’re concerned with reconnecting with clients and assist them perceive that it is our dedication to ship what issues to them, and that we will be a basically completely different firm in that regard,” Bromberg mentioned.

Bromberg, a veteran of the gaming business, was appointed CEO on Could 1. He beforehand spent nearly six years as COO of cell sport firm Zynga, which was acquired by Take-Two Interactive in 2022, and greater than 4 years at Electronic Arts.

Bromberg’s predecessor, John Riccitiello, announced his retirement final October following a controversial pricing change that pissed off quite a few builders. James Whitehurst, former CEO of Pink Hat, was serving as interim CEO till Bromberg joined.

The brand new CEO’s first huge problem was unwinding Riccitiello’s determination to implement what grew to become often called the “Unity Runtime Payment.”

Historically, Unity offered its software program by the seat, so corporations paid an annual payment per consumer for the engine. In September of final 12 months, the corporate mentioned clients must begin paying a flat payment any time an app or sport utilizing Unity was downloaded. Sport builders rebelled and threatened to seek out different sport engines.

Final month, Unity scrapped its runtime payment. Unity Engine 6 will price about $2,200 per consumer per 12 months for corporations with income of greater than $200,000. Negotiable pricing shall be obtainable for the biggest clients. Unity says it is going to elevate its costs on a predictable annual schedule.

“We’re saying to our clients, hey, that is one thing you may construct your multi-billion greenback sport enterprise on,” Bromberg mentioned.

Unity is used to construct the vast majority of cell video games, together with Monopoly Go, which has grossed an estimated $3 billion, based on one estimate.

Unity’s issues transcend the shifting enterprise mannequin. The inventory is down 23% over the previous 12 months and has misplaced 90% of its worth since peaking in November 2021, which was a bit of over a 12 months after the company’s IPO.

For the second quarter, Unity reported a internet lack of over $125 million. In January, the corporate mentioned it was cutting a few quarter of its workforce, or roughly 1,800 jobs, as a way to enhance long-term profitability.

Even after a tumultuous stretch, the corporate has maintained its energy with sport builders. Morgan Stanley analysts wrote in September that Unity’s sport engine nonetheless has 70% of the cell market, proving “how deep its moats actually are, as opponents have been unable to realize share at Unity’s expense.”

Bromberg instructed CNBC that Unity is staying away from the generative artificial intelligence hype. Sport builders are usually skeptical of generative AI, as many say it rips off work from different artists and represents lower-cost competitors.

“We’re much less enthusiastic about making investments in generative AI,” Bromberg mentioned. As an alternative, Unity will assist utilizing AI-created art work and character designs, and can use AI behind the scenes to hurry up the discharge of a sport.

One other space of focus for Bromberg has been simplifying the corporate’s push into the enterprise. In earlier years, Unity has mentioned that its sport engine can be utilized for all types of 3D simulations, together with “digital twins,” a buzzword that describes making a full digital simulation of a sophisticated operation, corresponding to a manufacturing facility.

Now it is extra about video games, which may embrace loads of 3D components.

“Our technique going ahead goes to be to be targeted a bit of bit extra narrowly on the natural makes use of of our engine in business,” Bromberg mentioned. “That comes all the way down to 3D visualization.”

Bromberg mentioned he stays optimistic about digital actuality and augmented actuality, together with Apple’s Imaginative and prescient Professional headset, which is supported by Unity 6.

“The actual energy of Unity is we take actually huge, immersive experiences which are created in our engine, after which you may distribute them on any gadget, irrespective of how mild it’s — the world’s worst cellphone, a set of glasses, a headset,” Bromberg mentioned.

WATCH: Unity is a ‘mess’